About Sugar

Who are we?


About Sugar

Who are we?

Why the name "Sugar"?


Because we promised to be transparent we will let you in on the secret – a common weakness among our team is our love for all things sugary hence the name SUGAR, and now it seems our customers love Sugar too!
How long have you been around?


Sugar was conceptualised in 2018 and is a product of GENRIC Insurance Company Limited (GENRIC). GENRIC has been around since 2005 and has made its name as a specialist niche insurance company.
What is your financial rating?


Sugar works exclusively with a top-rated insurance partner, Genric Insurance. GENRIC holds an A- claims paying ability rating as affirmed by Global Credit Rating Agency.
Are you licensed to sell insurance?


Yes. Sugar is a product of GENRIC Insurance Company Limited, a registered Short-Term Insurance Company and authorised Financial Services Provider, FSP number 43638.
Who's the team behind Sugar?


We are a hard-working, passionate team from Johannesburg, South Africa. We have dedicated our lives to solving the complications homeowners face when buying insurance. We cut our teeth in the areas of technology, insurance, banking, and consulting and bring our varied experience together to create the products and services you see today. Our hearts are in the right place and focused on protecting our customers collective legacies.

I dream of a South Africa where all of us have access to financial services and products that propel families into the future.






LET'S DO BUSINESS

We would love to hear from you!

LET'S DO BUSINESS

We would love to hear from you!