Sugar was founded with a pioneering spirit and a lofty objective to offer fit-for-purpose insurance solutions at affordable prices, whilst leading the way for socially conscious businesses within financial services in Africa. There’s a common persistent belief and pessimism towards rural, township and shack communities that still lingers in the insurance industry. Behind Sugar is a team that instead saw a vibrant consumer market where few insurers have gone before.

Our strength lies in our unique model that gives power back to the legacy owner. By leveraging the power of modern technologies, we are able to drive a range of human friendly services tailored to your specific needs. This we achieve through living our values of transparency, consistency, honesty, ease of use and swiftness. Connected to these values is the fact that we understand your cultural values, responsibilities, lifestyle and pain-points. We are you and you are us. At Sugar, we commit to our promise of protecting and preserving your legacies; with the intention of restoring dignity lost during times of catastrophe and loss. Africa is home. We will secure her future and the collective legacies of her children. Sugar! Your legacy insured.